So you started a new company or have an existing one and are looking for ways to market on a local level. This article goes over some ideas of how to create a local community buzz.
Where do you start? The first thing you should consider is your corporate identity. Nobody is going to get all excited about an outdated or bland company that does not appear professional or trendy. The first area you should attack is your logo. Are you proud of it or just settling? If you're not proud of the logo your company is conveying, that's a problem. Perhaps you always use the same print shop to design your entire marketing package. Well you need to ask yourself; do they have the professional image I am looking for? You can see the path I'm going down here, if they don't convey the image you are looking for, how are they going to produce a win. You need a designer that can produce wins for your company.
The next area to attack is your place of business. First off, would want your Mom to shop there? Is it clean and professional or dated, cluttered, and messy? Often you will see a company that has stopped growing or dramatically slowed due to the fact that the consumers don't enjoy shopping there.
Well now you have a new look you are proud of and a place of business where you feel people will enjoy to shop. What is next? Well now it's time to get out there and start putting your name all over town. You may be asking how? Walking Billboards.
Yes, you heard me correctly, walking billboards. You see it all the time, people walking around with t-shirts on wearing someone's logo or slogan. Well herein in the beauty of having a trendy logo with a great designer. You can get trendy shirts with your logo on it and people will wear them for free. Well the shirt wasn't free but them wearing it sure is. This marketing method is very elementary but often overlooked. It is also an nice way to thank your loyal customers.