Viral Marketing is a technique whereby users are encouraged to pass on messages, especially slogans or product recommendations, to friends and relatives. This article goes over some ideas to help get your company started on this exciting concept.

Have you ever read watched a television ad that moved you enough to tell someone else about it? Think about it, every year companies spend millions of dollars on a 30 second ad spot during a football game. What are they doing? Why are they spending so much money to reach the viewers of a football game? The reason is because they develop ad strategies that cause a viral effect among the viewers. If they get 30,000,000 to view the television commercial and each of those viewers tell 3 more people about the ad, they have effectively reached 90,000,000 people. That is the beauty of viral marketing.

I'm not suggesting that all small businesses purchase multi-million dollar ad spots on television but rather, employ the same concept on a much smaller scale. By thinking outside the box you can employ marketing techniques that will cause people to talk about your ad. Perhaps it is coming up with a funny slogan, catchy phrase, or a gimmick.

Once you have established your marketing strategy, its time to get it out in front of your audience, the people. One low cost solution is to use decals or bumper stickers to put your catchy phrase on all types of motor vehicles. By coming up with a design that people will want on their vehicle, you can benefit in several ways. Your design will be both being viewed on vehicles that display your catchy or humorous bumper sticker and it will be talked about because it has caught their fancy or struck their funny bone.